The Ultimate List of Best Email Marketing Services in 2021
When it concerns ROI, nothing can ever beat e-mail marketing, and that comes to choosing the best email marketing services.
Regardless of its age, it will always generate $42 for every single $1 you spend and it still remains the crucial strategic network for many marketers.
This isn’t shocking either. According to Statista record, about 3.9 billion people across the world now use e-mail as a form of communication, and also that number is expected to increase to about 4.48 billion by 2024. This channel is not reserved for one certain demographic either. Millennials even love it.
It goes without saying, email advertising and marketing are not dead — but it’s growing! And if you’re thinking about using e-mail advertising services, you can depend on:
- reaching more subscribers on their favored interaction channel,
- enhancing your sales, and also
- boosting your brand acknowledgment.
So we’ve created a list of the 12 best email marketing services you can choose from.
However, before we have a look at them, let us discuss what email marketing services are and why they’re so important.
What is an e-mail marketing service?
An e-mail marketing solution is a piece of software or technology that helps you create, take care of, as well as enhance email advertising and marketing campaigns.
A perfect email advertising and marketing service makes it very easy for you to send welcome series, product launches, newsletters, and abandoned cart emails to your list by providing you the devices to do it.
For instance, the drag-and-drop editor in the majority of e-mail advertising services makes it easy to create refined e-mails without any coding skills.
And also other features, like segmentation and tags, allow you to send out highly targeted and also personalized campaigns.
See it as a helper that’s benefiting you behind the scenes. So while you’re busy with some other tasks, your e-mail advertising service will certainly be nurturing potential customers behind-the-scenes and also accumulating your brand recognition at the same time.
Why is email advertising and marketing so vital?
We have previously discussed this, however, the #1 factor email advertising and marketing is so crucial is that it has been proven, over and over again, as the most efficient advertising channel.
In a research study by Content Marketing Institute, 31% of B2B online marketers said e-mail newsletters were their best medium to support leads.
Surprisingly, 9 out of 10 marketing professionals make use of email to distribute web content. And also they do so, due to the fact that the ordinary click-through rates, as well as conversion rates, make it worth the effort.
Typical metrics produced with email campaigns. Data from GetResponse Email Marketing Benchmarks.
These stats reveal to us why email advertising and marketing isn’t simply a nice-to-have for your service — it’s crucial.
Not only is it still the most effective advertising and marketing channel, almost half a century after it was initially used, but it’s likewise taken care of to make a smooth shift onto smartphones.
Take a peek at a real-life case research study of TechSoup Polska– it’ll provide you a much clearer sight of the value of email advertising and marketing.
A quick instance of a service that raised sales through email advertising and marketing:
TechSoup Polska assists the community as well as social companies to gain access to new modern technologies like software programs and hardware by teaching them how to use them.
The business began using email advertising, specifically a newsletter, to target their customers with new deals and suggestions.
TechSoup Polska’s campaign Coordinator, Liza Nema, stated that the firm utilized segmentation to send out customers offers about various items, rates of interest, and equipment.
Their method was easy:
- The web content was structured: Web content sent was separated right into sections of details to make it much easier for customers to fully comprehend.
- Each e-mail had consistency: Customers were always familiar with who the emails were from because TechSoup used their brand colors and similar graphics in them.
Various e-mails were sent to various teams: They really did not send out the exact same e-mail to everyone on their list. Instead, detailed web content was sent out to fractional recipient groups such as sending details regarding Google Advertisements training to customers using the Google for Nonprofits system.
How essential was emailed advertising to TechSoup Polska’s bottom line?
After twelve months, they had a 1200% boost in orders worth from their newsletters! (And simply by using this email marketing platform and software!)
Now you know what e-mail advertising and marketing solutions are and also why they’re so vital, let’s look at our top 10 e-mail marketing service recommendations.
1. GetResponse (yep, that’s the best platform).
- Create automatic email campaigns making use of an advertising and marketing automation workflow building system.
- Preview and check your emails prior to sending them making use of Spam check and Inbox preview.
- Segment your listings using sophisticated filters.
- Track opens, clicks, unsubscribes, purchases, and so on
- Send out emails according to each customer’s time zone or based on their actions.
- Track and also test your e-mail efforts using analytics as well as A/B testing.
Plans start at $15/month for up to 1,000 subscribers.
Nevertheless, the tool’s Plus plan, which begins at $49/month, has features like sales funnels, contact scoring, and also automated workflow building system that makes it even easier for small companies to develop successful e-mail campaigns.
It uses 2 main sorts of discount rates– 18% for annual, and also 30% biannual plans. There’s also an extra deal for nonprofit organizations.
Free trial account is also readily available with access to all essential features for 1 month (30 days) – with no credit card needed.
Okay, so we’ll try to be straightforward below (and you’ll soon see that we’re).
However, we believe that GetResponse is one of the best e-mail advertising services available — based on its adaptability and simplicity to use.
The email design template collection is loaded with design templates that small businesses and consultants can use to build professional, sleek e-mail campaigns right out of the box.
All you need to do is use the drag-and-drop tool to customize the themes by including your branding, photos, and text. And you can test and preview them also, before sending them to your recipients.
The most effective part of GetResponse’s platform is its functionality. It streamlines the more complex elements of e-mail marketing.
For instance, you can make use of GetResponse’s workflow builder to picture email campaigns when you create them and also make a decision when certain emails are sent.
If you just want a specific offer to be sent out to a reader if they click a link, you can do that:
Not only can GetResponse instantly segment contacts on your email list, but it can also provide a score based on the degree of their interaction and or engagement.
If a lead is continually opening up e-mails or clicking the links, GetResponse will offer them a greater “rating” so you can conveniently see who your most involved and engaged leads are.
So if you wish to send an offer to people who often engage with your e-mails or are devoted subscribers, you can develop a campaign that’s targeted at customers or leads with high scores.
GetResponse’s automation tools additionally permit you to send out autoresponders to segmented teams in your listings like new subscribers and also cart abandoners. Rather than everybody on your list getting the very same email messages.
It likewise gives you access to other devices like a landing page builder, conversion funnels builder, Facebook, and Google Ads, and a webinar option. Having these devices under one roofing makes it much easier to run successful e-mail advertising and marketing campaigns without changing between platforms.
- Easily automate scheduled email campaigns.
- Track open and click rates for specific campaigns.
- Inspect the success of each campaign with real-time reporting.
Mailchimp’s totally free plan permits you to send emails free of charge until your contact list reaches 2,000. The cost-free plan has restricted features. If you desire to open them, Mailchimp’s Essential plan begins at $9.99/month and rises incrementally based upon the number of subscribers you have.
Yes– for life cost-free plan.
MailChimp’s simple drag-and-drop editor includes a number of layouts that are developed for responsiveness across all gadgets.
Small companies can use the layouts and include logos, text blocks, and also pictures, after that, they can choose if they want to send out emails using automated or regular campaigns (on the paid plan).
Mailchimp’s regular campaigns utilize HTML email that additionally has a plain-text option, while automated campaigns permit you to activate when an e-mail is sent, like if someone registers to a webinar or subscribes to your newsletter:.
There’s a Mailchimp mobile application, too. It automatically synchronizes updates with your Mailchimp account to make sure that you can look at campaigns in real-time from anywhere.
- Installed custom-made forms that feed subscribers into your e-mail list.
- Trigger e-mail campaigns to send immediately.
- Combine email advertising campaigns with SMS, push notifications, as well as Facebook Messenger.
Omnisend has 4 plans, including a for-life totally free plan. Like Mailchimp’s free plan, Omnisend is limited by the variety of functions you can access.
The paid plan begins at $16/month for the Standard plan that includes 15,000 emails and automation. And also the Pro plan ($ 99/month) includes sophisticated reporting and push notifications.
Yes– permanently totally free plan.
Omnisend is a mix of advertising and marketing automation tools.
The tools are tailor-made eCommerce systems as a great deal of its pre-built automation are around cart abandonment, welcome series, and also transactional emails.
Using its innovative features like segmentation, you can also send out automatic e-mails based on buying behavior. You can segment customers based on past acquisitions like average order value or purchasing frequency and target individuals with campaigns appropriately.
You can send out an email campaign to push sales to individuals that have lately bought a black tee outfit that cost at the very least $50:
For small e-commerce shops that rely on developing partnerships with their customers, Omnisend’s segmentation alternatives combined with the automation process can get your email marketing efforts started promptly.
- Arrange automatic e-mail campaigns to be sent on event triggers as opposed to a time or date.
- Send out campaigns to customers based upon innovative segmentation filters like sex, age, or previous buying actions.
- Design e-mail campaigns making use of drag and drop (no HTML skills required!).
iContact’s Vital Plan begins at $30/month for 500 customers, which includes the device’s drag-and-drop editor, stock pictures, and welcome series automation.
The Professional Plan starts at $99/month for the exact same amount of subscribers.
Free test readily available for one month.
iContact’s collection of email advertising and marketing tools combines templates, RSS feeds, surveys, autoresponders to make it an all-around choice for local businesses and also freelancers.
Like various other tools on our list, iContact’s drag-and-drop editor allows you to create refined email campaigns without needing HTML knowledge. You can then use their easy-to-use A/B split testing on a few of your email contacts to see which message resonates the best.
The tool’s form designer allows you to embed forms directly right into your site, landing pages, and also e-mails, making it much easier to build your customer listing and also handle them throughout their life cycle.
iContact uses features like Spam check to improve deliverability rates and also make sure every e-mail you send lands in your contact’s inbox, not their spam folder. This makes it less complicated to track how effective your campaigns are and also see to it that every e-mail you send has a chance of being read.
- Link e-mail signup forms to custom landing pages.
- Develop custom-made drip email advertising campaigns from scratch.
- Add trigger and automation rules to specific campaigns.
ConvertKit provides a for-life-free, restricted plan that consists of unlimited landing pages and also 1000 subscribers. Choosing and paying for the Developer plan ($ 29/month) unlocks automated funnels, integrations, and support.
Free trial readily available for 14 days.
ConvertKit is an email marketing service specifically created for creatives like bloggers, designers, start-ups, or any individual with a small business aiming to grow their list.
First of all, ConvertKit plays very good with a lot of the leading third-party applications on the internet, consisting of WordPress, Zapier, Squarespace, Instapage, Shopify, and WooCommerce, so it’s quick and also very easy to start using its tools no matter what platform you’re using.
They have 3 crucial sides that help with email marketing:. That is, Email
- Sign-up forms.
Each of these features makes it simple for you to create basic, responsive elements to your internet site to improve customers as well as nurture partnerships.
Unlike some other e-mail marketing tools, ConvertKit also enables you to modify sequences when they’re up and running.
You can use ConvertKit’s automated workflows to tweak content, develop customized paths, and also connect customer events without having to develop brand-new workflows. Just click the event you intend to edit and save it:.
Read more on: GetResponse vs. ConvertKit: a comprehensive review.
- Free theme library with numerous designs to select from.
- AI-powered e-mail theme designer to develop top-quality e-mails immediately.
- Combines landing pages and signup forms to help you increase subscribers.
AWeber’s pricing depends upon the number of subscribers you have and the length of your contract. The most affordable plan is $19/month for up to 500 customers, and afterward, the cost increases incrementally with their premium plans when your contact list increases.
You will get a discount of 14% with a quarterly plan or 15% with a yearly plan.
Free trial offered for 1 month.
AWeber takes its email marketing solution back to the basics.
Its drag-and-drop designer enables you to develop custom e-mails easily thanks to its huge collection of free templates.
Their AI-powered assistant also builds top-quality email templates for you in secs if you’re in a hurry or need help with your design.
All you need to do is enter your website LINK, and the designer will create an editable template for you to work with:
Tech-wise, AWeber is also one of the few email marketing services that offer all its features no matter what plan you pick.
And if you have any concerns or issues, they additionally have 24/7 client support that is easily accessible to help.
You may read more on: GetResponse vs AWeber comparison
- Custom-made HTML as well as a rich full-screen text editor for more complicated campaigns.
- Built-in photo editor to fine-tune pictures.
- A large layout collection to send out targeted emails to users quickly.
Like many other tools on our list, MailerLite has a permanently free plan, which enables you to send 12,000 emails a month for up to 1000 subscribers.
The forever free plan has limited features, so if you need more, their paid plans start at $15/month for 1,001-2,500 subscribers and unlimited emails.
Yes– permanently free plan.
MailerLite is aimed at SMBs and solopreneurs who desire to send out professional marketing campaigns easily.
The tool’s growing list that can be integrated are Magento, Shopify, as well as WordPress, making it tailored towards e-commerce vendors.
You can use MailerLite’s drag-and-drop editor to build automated email campaigns to directly target abandoned carts, subscribers, or even get feedback on products with inbuilt surveys.
MailerLite also has developed an extensive educational program for its customers.
Every month, they launch webinars, tutorials, and advertising guides to help their subscribers develop more effective email advertising and marketing campaigns.
You may also read: GetResponse vs MailerLite
- Import your existing e-mail list conveniently using.csv and also text data uploads
- Send out e-mail campaigns to unlimited contacts
- Develop personalized transactional emails to send out immediately after client acquisitions
Sendinblue is the only tool on our listing that charges you for the variety of e-mails you send, not your number of subscribers.
The totally free account lets you send up to 9,000 e-mails per month (300 e-mails per day) before you need to pay.
As your service scales, you can then upgrade to a plan that matches your demands. The Lite plan consists of 100,000 emails/month, no daily sending restriction, and also AB testing for $25/month.
Yes– permanently totally free plan.
Sendinblue has a lot of options for an email advertising solution, like having a form creator, segmenting, and automation.
In addition to having an integrated CRM and landing page builder, it additionally has a particular tool to construct transactional emails.
If you are selling products online, this tool is a must for you.
You can set the feature up to connect to your website using API, SMTP Relay, or a plugin. After that once a customer places an order, Sendinblue will instantly email them with details like their order confirmation number, date of purchase, as well as a delivery address:
The tool additionally has pre-built workflows you can make use of to send out e-mail campaigns conveniently. Or, if you need to tailor them to meet your particular marketing objectives– you can also do that.
Read more on: Sendinblue vs GetResponse comparison
- ActiveCampaign can integrate with over 200 apps and services
- Track where your contacts travel to or live for better targeting
- Create e-mail campaigns quickly and conveniently with its drag-and-drop designer
ActiveCampaign’s Lite Plan begins at $15/month for up to 500 contracts ( but $9/month if you pay annually). This will surely get you endless e-mail sends, marketing automation, as well as signup forms.
If you need more functions or contacts, the Plus plan starts at $70/month (but $49/month if you pay annually). There is also an Enterprise option that starts at $229/month if you pay upfront for a year.
14-day free test.
ActiveCampaign’s email advertising and marketing device is concentrated on client connections many thanks to its built-in CRM.
Features like lead scoring and advanced segmentation enable you to create targeted material and content to send to subscribers on a smaller scale.
If you’re a freelancer or small business owner, this will allow you to target contacts as well as send personalized deals and info easily.
ActiveCampaign also has powerful automation functions.
You can use their automation to upgrade contact data and sales leads instantly. In addition to this, you can make use of the tool to create complex workflows that combine triggers, activities, and logic to send targeted e-mails.
It’s extra challenging than the other tools on our listing. If you’re looking for an email marketing service that can target smaller teams of contacts successfully, ActiveCampaign has the features to make it happen.
You may read our: GetResponse vs ActiveCampaign
- Track e-mail analytics instantly in real-time
- Segment list based upon signup information
- Customize e-mails with the code view device if you know your means around HTML or CSS
The free plan consists of unlimited emails, subscribe forms, reporting, and analytics. The Pro plan starts at $8/month if you need landing pages, transactional emails, and phone support.
Yes– for life cost-free plan.
Moosend is tailored in the direction of agencies and e-commerce suppliers that are searching for a low-cost tool that still packs a strike.
It has all the advertising automation most other devices have, like multiple email campaigns, newsletters, and also mailing lists. It likewise has a range of customizable design templates you can use to create easy and quick responsive e-mail campaigns.
What makes this tool best for smaller sized organizations and freelancers is you can include personalized opt-in forms to your marketing platforms, like your blog or Facebook page:
In this way, you can build your customer list conveniently making use of an omnichannel approach, while still having accessibility to other tools like automated workflows as well as real-time campaign analytics!
11. Campaign Monitor
- Contact listing segmentation that assists you to get even more granular with your campaigns
- Visual coverage that allows you to see which links in your campaigns had one of the most clicks
- Weblink review tool that guarantees your e-mails are ready to be sent out
Campaign Monitor provides three plans: Basic, Unlimited, and Premier.
Similar to many e-mail marketing providers, the rates differ based on the size of your list and access to some essential features.
The Unlimited plan begins at $9 per 500 contacts, but if you intend to utilize marketing automation for even more than just inviting new customers, you’ll be looking at a minimum of $29 per 500 contacts.
Campaign Monitor also has a pay-per-campaign option for those that are only sending emails occasionally and also don’t wish to add one more fixed expense.
Yes– for life cost-free, yet restricted to 5 contacts only. Intended to allow you to test the account.
Campaign Monitor offers a trustworthy e-mail and automation option.
The drag-and-drop e-mail builder, together with the 20+ e-mail design templates, will certainly assist you to get your campaigns all set in a snap.
Its advanced segmentation and visual reporting will certainly help you run extra data-driven programs that ensure high ROI.
While its prices put it at a somewhat higher-end, the pay-per-campaign choice may be a beneficial option that’ll help you limit your monthly costs.
- Behavior-based automation built for e-commerce businesses
- You can send out SMS campaigns in your workflows
- Dynamic content and customization
Drip has just one primary type of plan based on your email list’s size.
The pricing begins at $19 and lets you upload approximately 500 contacts right into your account and also offer you accessibility to email support.
Once you go across $99 monthly, you can additionally contact their support team through chat.
If you also wish to send out SMS or MMS to your contacts, you’ll require to pay additional. For 1,000 SMS, that’s $15 each month, as well as for MMS, it’s $30.
14 free trial period offered.
Drip focuses purely on two channels — email and SMS.
Its essential features aim to help e-commerce services grow and also to better understand what marketing interactions bring them the very best outcomes.
While it lacks some features commonly offered with various other email service providers, like landing pages and Facebook advertisements, it has useful integrations that assist you to conquer that.
Email Marketing Services Feature Comparison
To make your work of picking the very best email advertising service simpler, we have actually picked X key features & highlighted which systems use them inside their tool.
|Feature||1. GetResponse||2. Mailchimp||3. Omnisend||4. iContact||5. ConvertKit||6. AWeber||7. MailerLite||8. Sendinblue||9. ActiveCampaign||10. Moosend||11. Campaign Monitor||12. Drip|
|Spam Check & Inbox Preview||Yes||No||No||No||No||No||No||No||Yes||Yes||No||No|
|Built-in Image Editor||Yes||Yes||No||No||Yes||No||No||No||No||Yes||No||No|
|Marketing Automation||Yes||Yes||Yes||Yes||Yes||Yes (Limited)||Yes||Yes||Yes||Yes||Yes||Yes|
|Signup Forms||Yes||Yes||Yes||No||Yes||Yes (Limited)||Yes||Yes||Yes||Yes||Yes||Yes|
|A/B Testing & Analytics for Landing Pages||Yes||No||No||No||Yes (Limited)||No||Yes||No||No||Yes||No||No|
|Social Ads Creator||Yes||No||No||No||No||No||No||Yes||No||No||No||No|
|24/7 Support Access||Yes||Yes||Yes||No||No||Yes||Yes||No||Yes||No||No||Yes (Limited)|
|Phone Support||No||No||No||Yes||No||Yes||No||Yes||Yes||No||Yes (Limited)||No|
Author’s note: This comparison is exact on February 25th, 2021. We do our best to keep it as accurate as we can, and we check it regularly, however, if you intend to accustom on your own with the deal of our the competitors, you should check it at their main website or contact their representatives.
Now that we’ve discovered the best email marketing service, let’s review the kinds of organizations that profit from them.
What types of companies can gain from making use of e-mail marketing services?
A 2018 Inbox Report by Fluent found that 80% of Americans check their email at least once in a day. This indicates every sort of business needs to be making use of e-mail advertising as a method to improve earnings.
If we narrow that down, e-mail advertising and marketing can help companies in three essential areas:
- Structure strong brand-customer relationships
- Boosting customer or subscriber commitment by making use of nurturing emails
- Boosting conversions with sales as well as advertising and marketing deals
Many thanks to more affordable services, email advertising and marketing is no longer simply for large organizations. As a matter of fact, e-mail advertising is among the very best options for smaller businesses, freelancers, and also consultants who need to raise their profits on a limited spending plan.
You can break the advantages down further into 3 vital areas:
Key benefit #1: You can make use of e-mail to develop and reinforce partnerships with your customers and prospective customers.
If you possess a small business or are a freelancer, broadening your customer base is difficult.
Email marketing can give you a quick way to grow your audience and your paying customer base.
You can send out item updates or blog sites to your listing as well as enhance your partnership with customers. All you need to do is make use of functions inside an email advertising and marketing service like design templates and also segmentation to send polished, expert campaigns out.
You can offer discounted packages at Christmas time to existing customers instead of sending it manually to each client if you’re a consultant or freelancer.
Using the segmentation and customization features in your e-mail advertising service, you can also customize your offer based on the client’s previous acquisition.
Will it increase your sales or income promptly? No. But email marketing functions best when you do it continually and regularly.
Key benefit #2: You can make use of e-mail advertising as a two-way street for more information concerning your customers
How much do you truly know about your customers?
For small companies and solopreneurs, getting an insight into your customer’s needs, acquiring routines, and feedback is one of the most helpful facets of email advertising.
You can use email campaigns to send out surveys asking for responses on:
- What they wish to get out of getting on your list
- Topics they’d like you to deal with in your content
- Your previous work
- Product releases so you can improve your future offers
You can also make use of these campaigns to discover what links your customers are clicking as well as what items and offers they are interested in the most.
Remember, you might think your product and services is wonderful.
Yes, but how do your customers feel?
As soon as you have the answers, you can utilize all the info you get to offer better material and solutions to your customers that really interest them.
What is the ROI you can expect from an email advertising service?
Advertising can be a pricey venture, especially for small companies or startups.
It’s an additional reason email marketing has actually maintained the top area as one of the most preferred advertising and marketing channels.
A research by DMA found that the average email ROI is $42 for every $1 spent.
Currently, there are a number of explanations for this.
Firstly, over 80% of customers check their emails daily — more than half of whom, do so 1 to 3 times every day. That’s greater than many various other marketing networks like Facebook or Google can say.
Secondly, and as we have actually shared previously, e-mail offers you an extra customized means to talk with your subscribers. It’s an area where you can get in touch with them on a first-name basis as well as talk with them regarding their troubles 1-on-1.
Lastly, e-mail converts better than other networks or channels.
In the GetResponse yearly Email Marketing Benchmarks report, we see that e-mail generates average click-through rates of above 3.4%.
Also, if you consider triggered emails particularly, the interaction is 3x time higher.
If you’re still not convinced, consider one more case study:
When a business used email marketing to boost its online artisanal coffee bean sales, LandCafe realized the power of email marketing.
Rather than sending its customers a sales email, LandCafe created a campaign to enlighten customers concerning their products.
The business used GetResponse to launch the campaign which consisted of 6 emails that explained:
- Where the coffee comes from
- Why their coffee is far better than various other brand names.
- The characteristics of different coffee relying on its origin
- The distinctions between blended and single-origin coffee
- A masterclass on coffee grinding
- How to read the labels of the item carefully
When LandCafe lastly sent out the campaign, here’s what landed in their customers’ inboxes:
The business’s founder, Łukasz Janik, claimed that the campaign was developed especially for their major target audience: people who know the distinction between the quality of artisanal and mass-produced coffee.
“Our customers make conscious choices, which gave us the idea for an educational campaign that could make our subscribers more aware and ready to buy,” he said.
Sales increased by 41.30% throughout the campaign, and also 13.30% after customers were sent a price discount promo code to encourage the first purchase.
Now, what is the best e-mail marketing software for you?
Choosing the best email advertising solution comes down to what you need.
Eventually, your option will certainly come down to 2 factors: how big is your contact list? and also what your total email advertising and marketing strategy is.
While some tools are more affordable than others, they’ll likewise lack some advanced features like segmentation and automation.
Whatever your needs are, something is specific: picking the best e-mail marketing service is necessary to building an e-mail marketing plan.
Take your time, do your research study — and invest sensibly!